I think ‘smugness’ is actually one of the free gifts they send you when you sign up for a yearly subscription to the New Yorker. That, and a handsome tote bag.
I’m not subscribed to the New Yorker in any form because I’m a poor student but I do often read issues at school or take a free copy from the hospital. Just carrying it around is so pretentious but I do it because it makes me feel cool. Über cool.